Behind an unmarked door within the seemingly boring utopia of a few of Australia's home airports is a membership so unique you may solely get in through an invite from Virgin Australia's CEO Jayne Hrdlicka.
It is referred to as the "Past Lounge", a frequent flyers paradise so secretive that solely members have entry to it and normal passengers are virtually unaware of its existence.
Constructed to rival the equally-exclusive Qantas Chairman's Lounge, Virgin's new Past Lounges formally open in the present day in Sydney, Melbourne and Brisbane.
That includes all-day à la carte eating, complimentary drinks, privateness pods and even showers, the lounges can be reserved for company companions, some high-status Velocity Frequent Flyer members and "key opinion leaders".
Ms Hrdlicka stated the invite-only lounges will permit the airline to supply "premium journey experiences" to enterprise travellers.
"We're persevering with to put in writing a brand new chapter at Virgin Australia and that is the subsequent great version of our transformation journey," Ms Hrdlicka stated.
"Virgin Australia is devoted to offering distinctive service experiences and product choices at nice worth costs, and Past is a superb instance of Virgin Australia investing within the services and products our visitors worth most."
Inside, members will discover leather-clad and oak timber partitions, plush Chester-style armchairs, shiny greenery and frosted glass pods that permit "discretion" for these inside.
Non-public workplaces and board rooms are additionally out there to members who e-book forward.
Virgin's Group Chief Buyer and Digital Officer Paul Jones stated the lounges have been set as much as equally facilitate discreet enterprise conferences or solo journey.
"Final yr our members informed us privateness, consolation, purposeful areas and relaxed eating experiences are vital in a non-public Lounge. And that is what we have now delivered in the present day," he stated.
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"The eating expertise is phenomenal. Dishes take anyplace from 5 to fifteen minutes to organize and vary from fast and handy gentle dishes to extra substantial objects relying on the time of day and the period of the members' go to. Our varied seating zones additionally imply visitors can dine with others or in personal.
"We additionally understand how a lot our members worth our distinctive strategy to service which may solely be discovered at Virgin Australia. Our workforce members proper throughout the airline are empowered to ship our great 'aptitude' in each step of the visitor journey, irrespective of the standing of the visitor, or the seat quantity on their boarding go."
Every member can be allowed to appoint a partner or associate to benefit from the lounges, with memberships "reviewed" on an annual foundation.
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