has suffered a devastating blow because the present has reportedly misplaced 100,000 viewers this week.
The large drop in figures comes amid rumours that hosts Holly Willoughby and Phillip Schofield have fallen out behind the scenes.
Rumours of a rift began after Phillip launched a press release revealing the previous few weeks haven’t been simple for them and Holly deleted a tribute to her co-star on Twitter.
This week, they’ve placed on a united entrance on-screen and continued with their presenting internet hosting duties, nonetheless, many viewers have been fast to identify stress between them each with some calling their interactions "faux" and "awkward".
Their rumoured feud has had a big impact on the ITV present’s viewing figures as they’ve plummeted of their hundreds.
:
In comparison with the week earlier than, Monday’s episode noticed rankings fall by 20 p.c to 724,000, with ITV bosses apparently “beside themselves’ on the drop.
Fortunately, Tuesday’s instalment noticed a barely increased common of 663,000.
Nevertheless, it was Wednesday that noticed probably the most vital change as figures dropped by greater than 100,000.
Final week noticed 647,000 tuning into the midweek episode of This Morning with solely 551,000 watching this week.
Do not miss... [VIDEO] [ITV] [SOAP]
There was additionally an enormous discount in peak viewership throughout the week with it going from 905,000 to 683,000.
With rankings falling drastically and viewers calling out the stress between the duo, there’s hypothesis Phillip gained’t be internet hosting the present for for much longer.
The 61-year-old began fronting This Morning again in 2002 and was joined by Holly in 2009, and for over a decade they’ve offered it side-by-side.
Regardless of referring to 1 one other as “greatest mates” over time, it’s closely reported they’re barely talking when the cameras cease rolling.
A supply instructed The Solar that it’s seemingly viewers gained’t see Phillip return again to the present in Autumn after his summer season break, which begins in July.
They stated: “This Morning is getting ready for some seismic adjustments this summer season and Phil is lined up as the primary main identify for the chop when his contract expires this summer season.
“It’s extremely unlikely he’ll be again in September. Plans are being drawn up for a brand new look This Morning and, in the mean time, Phil isn't that includes in them.”
This Morning continues weekdays on ITV from 10am