The veteran advert govt has led NBCU advert gross sales for the final decade.
The subsequent CEO of Twitter is more likely to be a well-known face for advertisers.
NBCUniversal’s head of promoting gross sales, Linda Yaccarino, is in talks for the CEO position on the social media firm, which is now owned by Elon Musk, The Wall Road Journal reviews.
Yaccarino is at the moment slated to be on stage at NBCU’s upfront presentation at Radio Metropolis Music Corridor Monday morning. “Linda is in again to again rehearsals for Monday’s upfront,” a spokesperson for the corporate advised The Hollywood Reporter.
Yaccarino interviewed Musk at an promoting occasion three weeks in the past, and final week NBCUniversal introduced a brand new content material take care of Twitter that may see the social web site internet hosting 2024 Paris Olympics content material, together with an unique reside present.
Musk mentioned earlier on Thursday that he was “excited to announce that I’ve employed a brand new CEO for X/Twitter. She might be beginning in ~6 weeks! My position will transition to being exec chair & CTO, overseeing product, software program & sysops.”
He didn't title the brand new CEO.
A veteran advert govt, Yaccarino has led NBCU’s promoting enterprise for the final decade, and earlier than that spent practically 20 years on the former Turner cable channels as an advert govt. In February, she added group chair of administration agency YMU to her duties. YMU’s expertise roster contains The Rolling Stones, Emily Ratajkowski, Steve Aoki, and high British TV expertise like Ant & Dec and Amanda Holden.
Musk took over as Twitter CEO in October 2022, after buying the corporate for $44 billion.