Poll shows BBC Radio 2 could lose 90% of listeners with Ken Bruce departure

Legendary DJ Ken Bruce introduced final week that he would to host on a business rival, Best Hits Radio. The 71-year-old Scottish broadcaster was one of many station’s longest-serving hosts, however the transfer means 90 p.c of Specific.co.uk readers will cease listening to the station, .

Mr Bruce joined the BBC in 1977 and mentioned: “After 45 years of broadcasting on BBC Radio, it’s time for a change.” He added that it was “the time was proper” to stop.

He continued: “I'd stress that that is completely my resolution. I'll all the time be very pleased with my affiliation with the BBC and Radio 2.

Mr Bruce has described the transfer as “a brand new journey” and has assured his listeners that PopMaster and “all the nice data you realize and love from the 70s, 80s and 90s” will function in his new present.

He's set to current on Best Hits Radio from 10pm to 1pm from April however the radio’s weekly listenership is lower than half the scale of Mr Bruce’s Radio 2 viewers standing at 4.1 million in comparison with his nearly 9 million.

Ben Cooper, chief content material and music officer at Bauer Audio UK, mentioned: “Ken Bruce is a broadcasting legend, with the most important radio present within the UK, so in addition to at the moment being an thrilling announcement for Best Hits Radio and its rising viewers, it's a vastly vital second for the trade.”

Ken Bruce

Staggering 90 p.c of Specific.co.uk readers to cease listening to BBC Radio 2 (Picture: Getty)

In a ballot that ran from 11am on Friday, January 20, to 7.30am on Wednesday, January 25, : “Will you proceed to hearken to BBC Radio 2 following Ken Bruce's departure?”

In complete, 1,686 readers responded with the overwhelming majority, 90 p.c (1,517 individuals) answering “no” they won't proceed to hearken to BBC Radio 2.

Whereas three p.c (56 individuals) mentioned “sure” they'd, and an extra seven p.c (113 individuals) mentioned they already don't hearken to BBC Radio 2.

Dozens of feedback have been left beneath the accompanying article as .

Many readers commented that they'd cease listening to BBC Radio 2, with username windynook writing: “Bruce was the final hyperlink that saved me loyal to Radio 2. It has nothing now for me.”

Equally, username Rhodo wrote: “Ken Bruce was the one good factor on Radio 2.”

One other, username Sid Jude, mentioned: “BBC has disposed of the one one price listening to!”

Some readers commented that that they had already stopped listening. Username themouser mentioned: “Stopped listening to Radio 2 a few years in the past.”

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Ken Bruce presents BBC Radio 2 Live

Ken Bruce offered the BBC Radio 2 mid-morning present for 31 years (Picture: Getty)

radio studio

Ken Bruce will be part of Best Hits Radio in April (Picture: Getty)

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Different readers mentioned they'd comply with Mr Bruce to Best Hits, with username FlippityGibbit writing: “Ken was the one announcer that saved me tuned into BBC will probably be very completely satisfied to comply with him.”

Likewise, username Paula_Boo mentioned: “We solely ever hearken to Ken Bruce's present on any BBC radio channel. We'll hearken to him on Best Hits now. It is the BBC's loss, not ours.”

Nonetheless, a minority of Radio 2 listeners mentioned they'd take into account listening after Mr Bruce’s departure. Username F252 commented: “I'll every now and then.”

And username Magic Canary mentioned: “Will depend on who the substitute is.”

BBC broadcasting house

A number of prime broadcasters have left the BBC for business radio (Picture: PA)

Mr Bruce’s departure follows a wave of prime broadcasters leaving the BBC for business radio. Former Radio 2 colleague Steve Wright left his Radio 2 present after 23 years final September, whereas Simon Mayo additionally made the transfer to Best Hits final March to current the Drivetime present.

and Graham Norton each left their Radio 2 reveals lately for Virgin Radio, whereas Paul O’Grady additionally stop his Sunday present after 13 years.

A substitute has not been determined, with the BBC stating that an announcement could be made “at a later date”.

Former Prime of the Pops presenter , with odds of 2-1 by bookmaker Coral. In the meantime, Scott Mills is in second with odds of 3-1.

Coral’s John Hill commented: “Gary Davies has crammed in for Ken Bruce for the previous few years and the Sounds of the 80s presenter is the favorite to land the mid-morning present on a full-time foundation. Scott Mills not too long ago joined BBC Radio Two and he's second greatest within the betting to change from the afternoon slot to the mid-morning programme.”

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