A month into Elon Musk's reign at Twitter, the chaos on the social community continues.
Musk began off the week by calling out Apple, saying the iPhone maker had threatened to dam Twitter from its app retailer and had principally stopped promoting on Twitter.
Twitter's billionaire proprietor requested in a collection of tweets whether or not Apple hated free speech and if it might go after Tesla, his electric-car firm.
"Apple has principally stopped promoting on Twitter. Do they hate free speech in America?" requested Musk.
"Apple has additionally threatened to withhold Twitter from its App Retailer, however will not inform us why," he added.
He additionally lashed out at Apple's app retailer charges, posting a meme suggesting he'd choose to "go to warfare" then pay the 30% lower the corporate takes from most purchases made via its retailer.
Apple didn't reply to a request for remark.
Prime advertisers pull again
If the corporate has pulled again on its Twitter advertisements it might not be alone, with a latest report discovering Twitter had misplaced half of its high advertisers since Musk acquired the platform on the finish of October.
Longtime Apple government Phil Schiller deleted his Twitter account earlier this month, shortly after Musk reinstated the account of former President Donald Trump. Schiller oversees the app retailer.
Trump's reinstatement prompted civil rights organizations together with the Nationwide Affiliation for the Development of Coloured Individuals and the Anti-Defamation League to urge an advert boycott of Twitter.
In taking over Apple, Musk dangers additional ruffling the feathers of an organization that had been one among Twitter's high advertisers. Apple spends properly over $100 million to promote on the social community yearly, in response to Bloomberg Information, which cited folks acquainted with the matter.
Within the first quarter of this yr, Apple spent $48 million on advertisements on Twitter, in response to the Washington Submit, which reviewed a doc compiled from inner Twitter knowledge.