LA3C, Penske Media’s Inaugural Culture and Creativity Festival, Unveils Full Music Lineup

Free Nationals, Gerardo Ortiz, Fonseca, Marc Seguí, Shawn Wasabi, Monogem, Shea Diamond, and Chicocurlyhead additionally will take the stage, together with beforehand introduced headliners Megan Thee Stallion and Maluma in addition to Seventeen and Snoop Dogg.

LA3C, Penske Media’s inaugural tradition and creativity competition, on Thursday unveiled the total lineup of performers for the two-day occasion, which takes place Dec. 10-11 on the Los Angeles State Historic Park in downtown L.A.


Newly introduced mainstage performers embody Free Nationals, Gerardo Ortiz, Fonseca, Marc Seguí, Shawn Wasabi, Monogem, Shea Diamond and Chicocurlyhead.


As beforehand introduced, three-time Grammy-winning famous person Megan Thee Stallion and Latin chart-topper Maluma will headline the competition, with performances by Ok-pop group Seventeen and rapper Snoop Dogg. Stallion will take the stage Dec. 10, whereas Maluma will headline Dec. 11.


LA3C goals to have a good time the town’s variety and inventive communities and to attach individuals by means of a number of the most influential and provoking music, meals and artwork within the metropolis.


“We're thrilled to share our full music lineup at present,” mentioned Juan Mora, CEO of LA3C. “Our targets had been to create a lineup that celebrates the vary of musical genres Los Angeles affords together with pop, hip-hop, R&B, Ok-pop, regional Mexican music, EDM and extra and for attendees to find new artists whereas having fun with names they know and love.”


LA3C on Thursday additionally introduced a partnership with HIN Occasions LLC, Sizzling Import Nights Model, an indoor/outside automotive way of life occasion producer. As a part of the partnership, HIN Occasions will host a second stage that includes headliner Mustard and efficiency units from AJ Hernz, ARIUS, Cam Woman, Freya Fox, Kill Bambi, Kim Lee, LOLO, Fortunate Mild, Madds, MEIRLIN, Peach and Vice.


“The Sizzling Import Nights Model started in California, with our very first occasion in Lengthy Seashore,” mentioned Michael Munar, CEO of HIN Occasions LLC. ”We're immensely happy with our L.A. heritage and the way we've grown our occasions all over the world celebrating automobiles, music, gaming, style, know-how and extra. Our partnership with LA3C was natural. We each share a love for L.A. and are so excited to convey our distinctive standpoint to this particular stage curated by HIN Occasions. Attendees can count on our expertise lineup of DJs, dancers and extra evoking the wonderful sound and electrical spirit of LA.”


The competition and efficiency units will run from 1-10 p.m. on Dec. 10 and from noon-9 p.m. Dec. 11. Further expertise — together with cooks, eating places, artists and extra — might be unveiled within the coming weeks.


LA3C has made a dedication to nurture “the town’s inventive coronary heart and preserving Los Angeles as a capital of creativity and tradition for years to return.” To that finish, it has partnered with nonprofit arts organizations Coronary heart of Los Angeles, which helps younger individuals overcome boundaries by means of no-cost educational, arts, athletics and wellness applications, and Movie Impartial, which champions inventive independence in visible storytelling and helps rising filmmakers from communities underrepresented, to assist the following generations of inventive expertise in Los Angeles.


Moreover, LA3C will leverage the experience and entry of Penske Media properties together with The Hollywood Reporter, Billboard, Rolling Stone and Robb Report, amongst others.


For extra data on the artists performing, go to LA3C.com/music. Tickets are on sale at LA3C.com.

LA3C Poster
LA3C PosterCourtesy of PMC

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