The rambling movie, wherein West seemingly performs a pornographic video for Adidas execs earlier than berating them about allegedly stealing his designs, was posted to the rapper's YouTube account.
Kanye West served up a brand new anthem combating his haters on Monday morning, tucking it right into a disjointed half-hour video diary wherein the controversial rapper once more cuts no corners in the case of talking his thoughts and naming names. “You a pretend bitch/ You don’t actually love Ye/ Go hearken to Drake, bitch,” the emcee who now goes by Ye raps over a muffled beat as he mouths alongside whereas driving in a automotive. “You don’t don't know what it take, bitch,” he continues, encouraging followers to hearken to Lil Child or Future in the event that they don’t like what he has to say.
“Trynna cross judgment on me like I ain’t shit/ I’m an excessive amount of of an actual one for a pretend bitch,” Ye raps on the track wherein he describes feeling like a fugitive; the observe seems unfinished, because it finds West mumbling some unintelligible phrases and getting options from a voice off-camera about which path to take it.
The low-budget 30-minute video — titled “Final Week” — opens with a hooded, masked determine finishing a video game-like collection of duties on the streets of Shibuya, Japan whereas carrying Ye’s current go-to outfit of outsized moon boots, jean jacket, black sweatshirt and a black face cowl. After reaching the roof of a constructing, the determine seemingly wins by snagging a white dove that descends from the air because the phrases “Mission Accomplished” fill the display screen earlier than giving method to a brand that reads “Battle,” interspersed with a silhouette of Ye and a pair of doves.
The video dropped after per week wherein West drew widespread condemnation for carrying a “White Lives Matter” shirt throughout his Paris Trend Week present. He continued to stir ire days later with an look on Fox Information commentator Tucker Carlson’s present — the place he doubled-down on the shirt — earlier than transferring on to the usage of anti-Semitic language in posts that acquired his social media feeds restricted and which drew widespread condemnation.
In a tweet on Saturday evening, West wrote that he was going to go “loss of life con 3 On JEWISH PEOPLE.”
West added, “The humorous factor is I truly can’t be Anti Semitic as a result of black individuals are truly Jew additionally You guys have toyed with me and tried to black ball anybody whoever opposes your agenda.”
Whereas the video steers away from tackling any of the latest controversies, following the Drake-baiting it segues into what seems to be a gathering with a style trade determine wherein they focus on the professionals and cons of various materials earlier than Ye seems to make a suggestion to purchase the person’s firm.
The movie, shot as if by way of a spherical, fish eye-like lens, then meanders to footage of West watching a video about high-nutrient vegetation after which to an odd section wherein he seemingly shares a pornographic video with a pair of Adidas executives so as to make some extent about loyalty. The lads, whose faces are blurred out, sit quietly on stools in a white, style studio-like house as a rep for Kanye berates them for allegedly taking the rapper’s designs and disrespecting him.
“If I’m the king of the tradition, I acquired to step up even when Jay is nailed by the cash,” West says at one level in the course of the tense sit-down. “Even when Jay shouldn't be Christian… since you’re speaking to the king of tradition,” he provides, earlier than ominously stating, “It is a completely different degree of nuclear exercise that nobody will recuperate from,” earlier than warning that the acute degree of “international warming” the execs will expertise can be devastating.
Final week, Adidas revealed that it's reviewing its relationship with West after current allegations from the rapper that included him calling out Adidas CEO Kasper Rørsted for “blatant copying,” sharing a photograph of the model’s $55 Adilette 22 sandals, which bear a resemblance in shade scheme and common really feel to Ye’s $70 Yeezy Slides, additionally produced by Adidas.
“F— ADIDAS I AM ADIDAS ADIDAS RAPED AND STOLE MY DESIGNS,” Ye captioned a screenshot of CNBC‘s tweet reporting the information, which he shared to Instagram; it’s unclear if Adidas determined to rethink working with West earlier than or after the assembly documented within the movie, which was uploaded with none commentary or explainer textual content.
As he continues to belittle the Adidas crew within the clip, West says he is not going to to speak about cash “with folks dealer than me,” or discussing concepts with folks “with lesser concepts than me,” earlier than abruptly leaving the assembly to take a look at one thing on his cellphone. With no clear narrative by way of line, the doc jumps from footage of Ye getting a therapeutic massage to movie of him rapping the Donda 2 track “First Time in Lengthy Time” in a automotive.
The movie additionally offers a sneak peek at West’s imaginative and prescient for his secretive Donda Academy Christian colleges, with the rapper touring a brand new potential house for the college wherein he asks if the constructing house owners might help in “Dondafying” the house, which suggests no synthetic gentle, no AC and ramps as a substitute of stairs. The ultimate section finds West is on the sidelines for daughter North West’s basketball recreation, fumbling along with his cellphone as he tries to snap a pic after which chatting with ex Kim Kardashian on the sidelines in an prolonged bit on the finish with muted audio.
Watch the “Final Week” video under.
This story first appeared on billboard.com