In Honor of the Tambour’s 20th Anniversary, Louis Vuitton Unveils a Pop-Up Retrospective in SoCal

The retail expertise — showcasing 20 years of LV's immediately recognizable watch — runs by Nov. 10 at South Coast Plaza in Costa Mesa, California.

Louis Vuitton first launched its Tambour watch assortment in 2002. Earlier than then, the model had constructed a world fame as a frontrunner in luxurious trend and equipment, however that standing didn’t prolong to high-end timepieces. With this launch, nonetheless, the Maison rapidly rose to prominence on the planet of horology, finally garnering recognition from the Oscars of the watch trade, the GPHG.


The design of the Tambour drew from one in every of model’s signature equipment, its iconic trunks, with a considerable case sculpted from a block of metallic and now-trademark utilized horned lugs. Additional emphasizing the aesthetic inspiration, the letters spelling out the Louis Vuitton title conveniently marry up with the dial’s twelve indexes. The ensuing piece is infused with the home’s DNA and has remained immediately recognizable by every of its many iterations over time, and has garnered a cult following amongst LV obsessives and watch aficionados alike.


This yr marks the 20th anniversary of the Tambour and in celebration, Louis Vuitton has created a particular exhibition on the South Coast Plaza in Costa Mesa, California. This 20-year retrospective will showcase an array of 24 distinctive fashions the model has produced over time.


The journey begins with a precursor to the Tambour from 1988 adopted by the unique Tambour Computerized GMT. The exhibition continues chronologically with fashions such because the chronograph, tourbillon, minute repeater and flying tourbillon in addition to commemorative editions, like that produced for the America’s Cup. The gathering culminates within the newest additions to the Tambour assortment. This consists of the Tambour’s two GPHG winners from 2021, the Carpe Diem, which obtained the Audacity Prize, and the Tambour Road, which claimed the Diver’s Watch Prize. Final however not least within the lineup is the restricted version 20th anniversary Tambour Twenty, launched this yr.

The Anniversary Edition Louis Vuitton Tambour timepiece
The Anniversary Version Louis Vuitton Tambour timepieceCourtesy of Louis Vuitton


The Pop-Up Tambour twentieth Anniversary Exhibition will probably be on show at Jewel Court docket at South Coast Plaza now by Thursday, Nov. 10.


This story initially ran on Robb Report.

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