Seventeen and Snoop Dogg additionally will take the stage on the occasion, Dec. 10-11 on the Los Angeles State Historic Park.

An all-star lineup of artists has been tapped to carry out at LA3C, Penske Media Company’s inaugural tradition and creativity pageant, going down later this 12 months.
Maluma and Megan Thee Stallion will headline the two-day occasion, which is about for Dec. 10-11 on the Los Angeles State Historic Park in downtown L.A and can have a good time the town’s range and inventive communities. Stallion will take the stage Dec. 10, whereas Maluma will headline Dec. 11.
As well as, the pageant will embody performances by Ok-pop group Seventeen and rapper Snoop Dogg.
LA3C — which stands for Los Angeles (LA), the Capital of Tradition & Creativity (3C) — goals to attach individuals and communities by way of among the most influential and galvanizing music, meals and artwork within the metropolis. The 2-day celebration shall be be a curation of “best-in-class experiences,” together with “a variety of multicultural meals and flavors” together with artwork on show.
Jay Penske — chairman, CEO and founding father of PMC, proprietor of The Hollywood Reporter — appointed Juan Mora, an impression investor and nonprofit chief, as LA3C’s chief govt.
“It's an honor and privilege to construct this pageant,” Mora stated. “We imagine that Los Angeles is a spot the place individuals come to pursue their inventive passions and a spot the place expertise, range and tradition thrive. Our programming is supposed to replicate our neighborhood and to create an inclusive atmosphere the place all really feel welcome. Jay’s imaginative and prescient and the dedication to positively impression the town of Los Angeles evokes us all. I plan to leverage the experience of Penske Media’s iconic manufacturers to create an expertise for all who be a part of us.”
Mentioned Penske: “I've at all times been impressed by Los Angeles, its individuals, its vibrancy, its range and its creativity. We're proudly constructing an occasion with a major long-term imaginative and prescient. Proper now, being collectively in individual means a lot to us all. Our occasion shall be a spot to have a good time and provides again to this unimaginable metropolis and the individuals who make it so distinctive.”
LA3C has made a dedication to nurture “the town’s inventive coronary heart and preserving Los Angeles as a capital of creativity and tradition for years to come back.” To that finish, it has partnered with nonprofit arts organizations Coronary heart of Los Angeles, which helps younger individuals overcome limitations by way of no-cost tutorial, arts, athletics and wellness packages, and Movie Unbiased, which champions inventive independence in visible storytelling and helps rising filmmakers from communities underrepresented, to help the following generations of inventive expertise in Los Angeles.
Moreover, LA3C will leverage the experience and entry of Penske Media properties together with THR, Billboard, Rolling Stone and Robb Report, amongst others
LA3C’s full expertise lineup — together with musicians, cooks, artists and programming particulars — shall be unveiled within the coming weeks. Tickets are on sale now at LA3C.com.
