He'll carry out his new single, "Grand," from the Toyota Stage on the Aug. 28 occasion.
Kane Brown is ready to make historical past as the primary male nation artist to carry out on the MTV Video Music Awards.
The singer will make his VMAs debut from the Toyota Stage with a first-time TV efficiency of “Grand,” the brand new single from third album Totally different Man, which drops Sept. 9.
It’s not the primary time Brown has notched an first on the VMAs: Final 12 months, he was the one nation artist to obtain a 2021 nomination, within the class of “Video for Good” for his singe “Worldwide Lovely.”
The VMAs is ready to air dwell from Prudential Heart in Newark, New Jersey, at 8 p.m. ET/PT on Aug. 28. This marks Toyota’s fourth 12 months as unique sponsor of distant performances on the VMAs, persevering with its custom of partnering with MTV to activate progressive in-show moments, this 12 months utilizing cutting-edge Combined Actuality know-how, powered by The Well-known Group, which is the artistic know-how firm behind high-profile blended actuality activations within the Tremendous Bowl, MLB All-Star Recreation and NFL Wild Card Slime Recreation on Nickelodeon. This can embody “a musical journey from NYC to New Jersey within the trendy and versatile Toyota Corolla Cross,” with Brown’s “Be Like That” serving because the soundtrack for the journey, main into his efficiency on the Toyota Stage.
“Creating unforgettable cultural moments that weave our companions into the material of our award exhibits by leveraging innovation is Velocity’s gold normal, and this 12 months’s distant efficiency on the VMAs will probably be no exception,” mentioned Dario Spina, CMO, Velocity, Paramount. “Toyota continues to be an unimaginable associate and we’re excited for The Well-known Group’s artistic excellence in blended actuality to assist MTV ship Kane Brown’s historic efficiency into the stratosphere.”
Mentioned Jessamine Merrill, common supervisor, media and digital engagement, Toyota Motor North America: “Toyota joins forces with the MTV VMAs for the fourth 12 months in a row to carry a show-stopping distant efficiency to the Toyota Stage. This unique collaboration showcases the all-new Corolla Cross and a first-ever blended actuality know-how, in partnership with The Well-known Group, creating an added efficiency factor to Kane Brown’s thrilling VMAs debut.”
Added Erik Beaumont, head of Combined Actuality at The Well-known Group: “This artistic partnership with Velocity marks a novel alternative for our staff. We now have a observe report of making dynamic experiences for groups and organizations primarily within the sports activities world. Now, we sit up for increasing into a brand new and thrilling vertical — music. We're ecstatic to collaborate with MTV and Toyota to create a fascinating activation at a world-renowned occasion.”
The information follows the announcement that Nicki Minaj has been tapped to obtain the Michael Jackson Video Vanguard Award and carry out on the VMAs. Anitta, J Balvin, Marshmello x Khalid and Panic! on the Disco additionally will carry out on the present.
Kendrick Lamar, Jack Harlow and Lil Nas X leads the nominations for the 2022 VMAs with seven every. The winners are decided by fan voting.
Gillmer and Den of Thieves co-founder Jesse Ignjatovic are govt producers of the 2022 VMAs; Barb Bialkowski is co-executive producer. Alicia Portugal and Jackie Barba function executives answerable for manufacturing. Wendy Plaut is govt answerable for celeb expertise, and Lisa Lauricella is music expertise govt.