It is a black pie for Domino's Pizza. After teaming with an area enterprise seven years in the past to introduce the model in Italy, the chain's final restaurant within the gastronomic house of pizza is closing, in response to Bloomberg Information.
The U.S. firm partnered with a franchiser, ePizza SpA, to open the primary Domino's in Milan in 2015, saying that "we're going the place no main pizza model has gone earlier than." EPizza would go on to open 28 extra Domino's shops within the nation and deliberate to open a whole bunch extra, the information service reported.
It was the kind of association — American know-how in meals supply and Italian experience in a cherished nationwide dish — that will have regarded good on paper.
However ePizza confronted mounting competitors from Italian pizza makers and supply companies, particularly when COVID-19 shut down eating places in Italy in 2020, in response to Bloomberg.
In the meantime, ePizza's promise to make use of "100% tomato sauce and mozzarella" seems to not have captured the hearts and palates of sufficient Italians to stay aggressive within the land credited with inventing the cherished nationwide dish.
"We attribute the difficulty to the considerably elevated stage of competitors within the meals supply market with each organized chains and 'mother & pop' eating places delivering meals, to service and eating places reopening submit pandemic and customers out and about with revenge spending," ePizza mentioned in a report back to traders, Bloomberg reported.
A Domino's consultant didn't instantly reply to a request for remark.