It’s time to drink up for Nationwide Tequila Day! A few of the greatest celebrities – from The Rock to Michael Jordan to E-40 to Rita Ora – have launched their very own tequilas, so fill your glass with a few of these spirits.
When consuming responsibly, one can’t go flawed with tequila. The drink has a wealthy historical past inside Mexico, with Liquor.com noting its origin dates again to 1000 B.C. The trendy model is distilled from the blue agave plant within the Mexican state of Jalisco, the place the city of Tequila, Mexico, resides. As a literal trademark of Mexican tradition – “tequila” can't be produced outdoors of Mexico, the best way “champagne” can’t be made outdoors of France – tequila and mezcal proceed to style scrumptious and achieve a better foothold in mainstream American consuming tradition. A part of that success is because of a few of your favourite celebs leaping aboard the tequila prepare.
From Sammy Hagar launching Cabo Wabo, which some take into account the “OG Movie star Tequila,” to Kevin Hart launching Gran Coramino in Could 2022, many stars from music, sports activities, films, and actuality tv have partnered with distilleries in Mexico to launch their very own manufacturers. So, be it Cinco de Mayo, Nationwide Paloma Day (Could 22), Nationwide Margarita Day (February 22), Nationwide Tequila Day (July 24), Nationwide Mezcal Day (October 21), or the precise day of Mexican Independence (September 16), listed here are some superstar tequila manufacturers that you would be able to take pleasure in.
George Clooney, Casamigos
One of many extra well-known superstar tequila manufacturers in latest occasions is Casamigos. Launched in 2013 by George Clooney, businessman Rande Gerber, and property developer Mike Meldman, it has change into one of many mainstays of the tequila shelf at your liquor retailer.
“Casamigos was at all times supposed as our home Tequila for our houses in Mexico, and solely lately, on the urging of people that loved it with us, we determined to make it out there to the general public,” George advised Wine Fanaticin 2013. It rapidly proved to be a profitable enterprise. In 2017, spirits firm Diago purchased Casamigos for $1 billion, in keeping with The Guardian. George would proceed to advertise the model since he'll eternally be synonymous with it (regardless of not proudly owning it.)
“In the event you requested us 4 years in the past if we had a $1bn firm, I don’t assume we might have mentioned sure,” Clooney mentioned in a press release. “This displays Diageo’s perception in our firm and our perception in Diageo. However we’re not going wherever. We’ll nonetheless be very a lot part of Casamigos. Beginning with a shot tonight. Perhaps two.”
Dwayne ‘The Rock’ Johnson, Teremana
Launched in March 2020, Teremana is a “tequila of the individuals,” in keeping with the founder, Dwayne “The Rock” Johnson. “After years of onerous work, that is really a dream come true. My group and I are dedicated to bringing you the very best in high quality tequila as a result of high quality, the individuals, the land, and legacy are what matter most,” writes The Rock on Teremana’s web site.
In 2022, Dwayne Johnson and Tereman introduced again Guac on The Rock. When shoppers buy a Teremana cocktail with an order of guac, they are going to be reimbursed as much as $10—whether or not you dine in or take out. To qualify, all an individual must do is add an itemized receipt at guacontherock.com or by scanning the distinctive QR code within the restaurant. The marketing campaign runs till Could 8, 2022. Extra particulars right here: https://guacontherock.com/
E-40, E. Cuarenta
“I’m going to drag up some E Cuarenta Tequila Anejo made by Earl Stevens, you perceive me?” E-40 advised HollywoodLife when discussing his spirits portfolio in 2021. “Simply so y’all know. ‘E Cuarenta’ means ‘E-40’ in Spanish. Hey!”
“So you understand what I’m saying?” says the person, whose tequila is sort of as clean and charismatic as he's. “I’m all concerning the juice, man! As a result of you understand the proof is within the pudding, man. The proof is within the pudding. In case your juice is nasty, that phrase goes to get round, you understand what I’m saying? I’ve obtained to ensure mine is A-plus, man. You perceive me?”
Kevin Hart, Gran Coramino
“As somebody who loves tequila, I’ve spent the previous two years working with Juan Domingo to create a model and product of the very best attainable high quality that's accessible to my followers. Juan is an undisputed chief within the tequila trade and, like me, strives for excellence in every thing he does,” mentioned Kevin Hart in a press release saying the launch of Gran Coramino tequila.
“I wished one thing completely different available in the market, to inform a narrative that hadn’t been advised earlier than for my followers, for my tradition, and a era who has by no means tasted a Cristalino earlier than. It’s the best-kept secret in tequila.”
Sean ‘Diddy’ Combs, DeLeon Tequila
After launching his vodka model, Sean “Diddy” Combs determined to enter the tequila enterprise in 2014. The enterprise mogul bought DeLeon in partnership with British drinks multinational Diageo. “With Ciroc, we examined the waters—or, I'd say, we dated,” Diddy advised Forbes. “Now, with this three way partnership, we took this step, and we obtained married. I believe it’s natural, I believe we work collectively so properly, we now have a confirmed observe document, and I wouldn’t need to do it with anyone else.”
Eva Longoria, Casa Del Sol
Co-founded by Mexican-American actress, producer, director, and activist Eva Longoria,Casa Del Sol helps disrupts the boys’ membership of tequila.
The expertise behind this model is feminine. Alejandra Pelayo is Casa Del Sol’s head of manufacturing. She can be a protégé and goddaughter of the late Francisco Alcaraz, tequila pioneer and grasp distiller/creator of Patrón. Mariana Padilla is a Mexican-based artisan, entrepreneur, and daughter of Paco Padilla, the cultural ambassador of Jalisco, Mexico.
What units Casa Del Sol aside is that whereas most tequilas age in whiskey barrels, Casa Del Sol partnered with Laurent Martell, the ninth era of the Martell household in France, and sourced Cognac barrels handcrafted with French Limousin Oak.
Michael Jordan, Cincoro
Cincoro (a mix of “Cinco” and “oro” or “5 gold”) represents the 5 basketball energy brokers behind the model: Jeanie Buss of the Los Angeles Lakers, Wes Edens of the Milwaukee Bucks, Emilia Fazzalari and her husband Wyc Grousbeck of the Boston Celtics, and Michael Jordan, who owns the Charlotte Hornets. The 5 bonded over a mutual love of tequila throughout a 2016 dinner, per Males’s Journal. That love resulted in Cincoro, a tequila that itself seems like a trophy.
Lebron Lames, Lobos 1707
Like Air Jordan, LeBron James knew he needed to get into the tequila enterprise. He invested in Lobos 1707, a model based by Diego Osorio, chief inventive officer, and CEO Dia Simms, who has labored with manufacturers similar to Deleón Tequila and Cîroc Vodka, per The Spirits Enterprise.
“I knew the primary time I tasted Lobos 1707 Tequila that it was particular,” mentioned Lebron. “After I discovered extra concerning the model story and management group, I knew I wished to be part of it. Lobos 1707 is about celebrating the energy of the group and bringing individuals collectively. It’s about shared ardour and values. I like sipping Tequila with my associates, and we wish a model that speaks to us.”
Mark Wahlberg, Flecha Azul
Tequila? From Boston’s personal Mark Wahlberg? “It’s humorous as a result of when it was first talked about to me, I mentioned ‘completely not,'” Wahlberg advised CNN Enterprise in January 2022. “You have got all these different individuals on the market claiming to have gone to Mexico and created tequila and cultivated agave and all these things. They had been like, ‘This isn't what that's, we now have two superb guys who're actually younger and like-minded.’ … I simply mentioned I'd like to spend money on them.” Mark teamed with Mexican PGA golfer Abraham Ancer and entrepreneur Aron Marquez to launch Flecha Azul, with Mark because the principal investor.
Aaron Paul and Bryan Cranston, Dos Hombres
Overlook Blue Sky. Dos Hombres – by Breaking Dangerous costars Bryan Cranston and Aaron Paul – is a mezcal model launched in 2019. In June 2021, Constellation Manufacturers, Inc acquired a minority stake within the artisanal and hand-crafted mezcal model.
Dos Hombres just isn't a tequila. It’s a mezcal, which can be comprised of agave, like tequila. Nevertheless, tequila is simply comprised of agave tequilana Weber, or Weber blue agave, in keeping with Wine Fanatic. Mezcal is comprised of as much as 50 species of the agave plant. Plus, tequila agave is steamed in ovens, whereas mezcal agave is roasted in underground pits.
All tequilas are mezcals, however not all mezcals are tequilas.
(In the event you aren’t feeling like some Walt and Jessie mezcal, why not get some Soiled Satan Vodka, who partnered with Giancarlo Esposito to call him as their as World Model Ambassador. The colourful, premium vodka is the primary and solely spirit on the planet made with Hyper-Oxygenated water – and that’s science! Walt would approve.)
The Chainsmokers, JAJA Tequila
JAJA Tequila was launched in 2018 by brothers Maurice and Elliot Tebele and their childhood good friend Martin Hoffstein. The trio had a mission of making a enjoyable, vibrant, and approachable way of life tequila. Quickly after, GRAMMY-winning duo Alex Pall and Drew Taggart of The Chainsmokers, who constructed their model on the identical rules as JAJA, turned co-owners of the corporate. Collectively, this group has marketed JAJA to their era, making it one of the in-demand tequila manufacturers for his or her age teams.
Justin Timberlake, Sauza 901
“My love for tequila started a couple of years in the past after I visited the tequila heartland of Jalisco, Mexico, and noticed the fervour and craftsmanship that goes into each bottle,” Justin Timberlake mentioned in a 2014 assertion, per Beverage Trade. “That journey impressed me to create [Sauza 901], and I’m thrilled to accomplice with Sauza to unfold the phrase about this nice tequila.”
Nick Jonas, Villa One
“I believe tequila is of course one thing that brings individuals collectively,” Nick Jonas advised Sharp journal when discussing his tequila, Villa one. “It truly is a celebratory drink. We drink it like Champagne, and it appears to be a continuing once we are celebrating with associates. Once you’re making artwork, or music, and even tequila, if you’re bringing individuals collectively, that’s an actual win.”
Kendall Jenner, 818
Kendall Jenner launched 818 Tequila in Could 2021. Named after the realm code for Calabasas, 818, Kendall advised Elle.comthat she’s been a “big tequila lover for a number of years now” and that “after making an attempt differing types, I wished to make one meant for having fun with with household and associates.”
“I’m excited to step into the spirit trade, which has traditionally been male-dominated,” mentioned Kendall. “Hopefully, I can encourage different girls to change into founders or work in the identical area, which undoubtedly wants extra feminine illustration.”
Adam Levine and Behati Prinsloo, Calirosa
Adam Levine and his spouse, Behati Prinsloo, obtained into the tequila enterprise in July 2021. The 2 are companions in Calirosa, tequila that's distilled historically earlier than being matured in pink wine barrels from California. The debut expressions are the Rosa Blanco and the Añejo. The tequilas are produced by the Actual household, who've been crafting agave spirits in Amatitán, Jalisco, since 1942. Third-generation Tequila maker Luis Trejo Rodriguez serves as grasp distiller, per The Spirits Enterprise.
Rita Ora, Prósperoro
Rita Ora launched Próspero Tequila in 2019. Ora is a shareholder and chief inventive accomplice of the tequila produced on the Don Roberto Distillery in Jalisco, Mexico, by Stella Anguiano. “This has been certainly one of my favourite tasks to work on as a result of it has given me the chance to work with Stella, one of many few feminine distillers within the trade,” mentioned Rita, per The Spirits Enterprise.
Man Fieri & Sammy Hagar, Santo Fino
Sammy Hagar bought the final of his stake in Cabo Wabo tequila in 2010. Virtually a decade later, he teamed with Man Fieri to launch Santo Tequila in 2017. “I've been on this enterprise for over 30 years, and if anybody is aware of good tequila, it’s me. I stay and breathe tequila,” Sammy mentioned in a 2021 press launch concerning the growth of the Santo Spirits household to incorporate Santo Reposado.
George Strait’s Código 1530
“I used to be by no means an enormous tequila drinker earlier than Código,” nation music legend George Straight advised Rolling Stone in 2021. “If I drank it in any respect, it was with a lime, and I'd attempt to get the style out of my mouth as quick as I may. I believe that was from all of the components that some firms put of their tequila, which we don’t do. There isn't any harsh burning aftertaste to it, so it’s very good to sip on straight.”
George launched the Codigo 1530 model in 2016 and has unfold the phrase concerning the model since then. “The opposite founders and I had been consuming the unnamed juice for a couple of years earlier than we determined to attempt to take it to the remainder of the world,” he added. “None of us had been making an attempt or had any plans to start out a tequila firm, but it surely was simply too good to not share.”
Thomas Rhett, Dos Primos
“When Jeff and I began the Dos Primos Tequila firm 4 years in the past, we knew we wished to proceed to develop our tequila household,” mentioned Thomas Rhett in 2022, when rolling out the brand new Dos Primos Tequila Reposado. “We’ve been so blown away by the response to our blanco and couldn’t be extra pumped to now introduce a reposado collectively. Just like our authentic purpose, we’ve labored onerous to make this as versatile as attainable and seamlessly match into any exercise, whatever the time of yr.”
Dos Primos is distilled at Destiladora González Lux, situated simply outdoors town of Arandas, Mexico, within the highlands of Jalisco, per a press launch. Rodolfo González, a third-generation grasp distiller at Destiladora González Lux, labored with Thomas Rhett and Tomas’s cousin, JeffWorn, to create the style profiles of the blanco and reposado choices.
Jimmy Buffett, Margaritaville
It is smart that Jimmy Buffett, the person who wrote and recorded “Margaritaville,” would have a tequila model with that title, proper? Very similar to the Margaritaville eating places, the Margaritaville line of tequilas is “impressed by the approach to life of Jimmy Buffett. These tequilas, rums, and cocktails have change into synonymous with a tropical escapism state-of-mind, the place the on a regular basis pressures of life take a again seat to enjoyable.”
Keep in mind to drink responsibly.