Sprite is buying and selling in its iconic inexperienced plastic bottle for a brand new clear one that's extra recyclable.
On Wednesday, Coca-Cola launched a assertion saying that, beginning Aug. 1, the corporate could be altering its packaging for the lemon-lime soda from inexperienced to clear plastic as a part of an effort to scale back plastic waste.
Sprite's present packaging comprises inexperienced polyethylene terephthalate (PET). Though it's recyclable, it can't be particularly recycled into new bottles.
"Taking colours out of bottles improves the standard of the recycled materials," Julian Ochoa, CEO of R3CYCLE, a plastic group working with Coca-Cola to assist with bottle recycling, stated in an announcement. "This transition will assist improve availability of food-grade rPET. When recycled, clear PET Sprite bottles might be remade into bottles, serving to drive a round financial system for plastic."
Sprite bottles will even characteristic a revamped brand and packaging design, however will preserve the recognizable inexperienced for its label.
Different Coca-Cola drinks that use inexperienced bottles – together with Fresca, Seagram's and Mello Yello – will change to clear bottles in upcoming months, the corporate stated.
Coca-Cola additionally introduced that a majority of Dasani bottles bought within the U.S and Canada might be converted to 100% plastic bottles starting this summer season.
"We noticed how a lot the 100% recycled PET message actually resonates with our clients and customers, significantly DASANI followers whose sustainability expectations are particularly excessive," Vallette added.