The Mexican restaurant, the brainchild of occasions guru Jeffrey Better of Greatest Occasions, opens quickly on Rodeo Drive, with tables that includes name buttons for tequila service.
Occasion impresario and hospitality professional Jeffrey Better of Greatest Occasions — who dealt with Britney Spears’ marriage ceremony and Sean Combs’ BET Awards afterparty — is opening his first restaurant in Beverly Hills. As a consequence of debut in late July, the spot will take over a partially hidden, below-street-level house on Rodeo Drive.
Aptly named The Hideaway, Greatest’s new providing counts nightlife veteran Sylvain Bitton (Warwick) as a co-owner and actors Ryan Phillippe and Evan Ross as traders — a nod to the leisure business’s possible presence on the elevated Mexican surf-and-turf spot.
Says Ross: “My companions and I envisioned an area that may very well be a house for all our outdated mates to collect for many years to come back alongside new mates we've but to satisfy. We have now created a vibrant restaurant and bar that may welcome company from lunch till late into the night time.” Provides Phillippe, “Our crew has spent years creating this idea and fine-tuning each element.”
Impressed by adolescent street journeys with mates to Puerto Nuevo, Baja California, Greatest tells THR that he needs to re-create the sensation — and style — of the small coastal meals stands he remembers fondly, which supplied handmade tortillas full of recent, domestically caught fish and different fire-grilled proteins, all dressed with an abundance of salsas.
“It was the epitome of ocean-to-table,” Greatest says. “My profession within the restaurant business is predicated off this concept I've of meals or beverage reminiscence … meals reminiscence, to me, is the guts of why you return to a sure restaurant or don’t. Why you lengthy for that one factor from that one place since you liked it.”
Greatest has introduced on longtime collaborators Alex Moreno (previously government chef at Greatest’s Habana Restaurant in Irvine) and Viet Pham (previously government chef at Greatest’s Firefly in Studio Metropolis) to move up the menu and has tapped Julian Cox (Bestia, Otium) for the cocktail choices, which can embrace a candy and bitter margarita made with blanco and reposado tequila.
A novel function that The Hideaway guarantees is tableside tequila service: Diners can press a button that indicators employees to deliver extra of the tequila of 1’s alternative.
In line with Greatest, it’s his “dream to do this kind of restaurant,” which boasts intimate cabanas and a central fire on a generously sized patio, with design components that recommend Previous Hollywood leisure.
And past the fusion of eras at The Hideaway, Greatest’s latest restaurant additionally explores numerous taste blends. A wasabi-guacamole sauce he’s dubbed “guacasabi” is an experiment in “cross-pollinating various things so as to add to the protein.”
This story first appeared within the July 15 concern of The Hollywood Reporter journal. Click on right here to subscribe.