Ryan Gosling’s Blond Hair for ‘Barbie’ Movie Sparked Tag Heuer Ad Campaign Debate

At a dinner celebrating advertisements tied to the brand new Netflix movie 'The Grey Man,' the actor talked concerning the choice to maintain his Ken doll colour: "'The Grey Man' can be Ken's favourite film."

At a dinner and reception at a non-public residence in Beverly Hills on Tuesday, actor Ryan Gosling mentioned that signing on as a model ambassador for watchmaker Tag Heuer “has simply been a tremendous partnership thus far.” That features sporting a Carrera Three Fingers timepiece within the new Netflix movie The Grey Man, in addition to showing in a just-released advert marketing campaign for Tag Heuer tied to the film.

However in a toast earlier than the dinner, each the actor and Tag Heuer CEO Frédéric Arnault talked about how Gosling’s hair, which he dyed blond for a distinct position — as Ken within the upcoming Barbie film from director Greta Gerwig — offered a quandary for capturing the advertisements tied to The Grey Man. Within the latter, through which Gosling performs a spy referred to as Sierra Six, the actor has brown hair.

“There was some debate internally as a result of once we shot these footage, Ryan was blond for an additional film he was capturing,” mentioned Arnault, including that the dialogue pivoted between “OK, can we preserve him blond?” or “Will we keep very strict to The Grey Man?” Finally the blond colour gained out. “We thought, ‘OK, now we have to be genuine with the way in which we shot it, and it’s not meant to be a strict copy of The Grey Man. It’s a distinct marketing campaign.”

Gosling then chimed in that “we had a variety of conversations round it [the blond hair],” including that, “Secretly, I get a variety of pleasure out of it as a result of I do know that The Grey Man can be Ken’s favourite film, so it warms my hearts to see Ken in these footage.”

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Gosling within the new marketing campaign from Tag Heuer.TAG Heuer

The actor inked his ambassador cope with Tag Heuer, his first-ever with a model, final yr, making appearances since then because the face of the maker’s Carrera Three Fingers, which he calls his “private favourite.” He mentioned that he likes the Carrera — one of many watch world’s most iconic and recognizable timepieces going again to its introduction in 1964 — as a result of “It’s sensible…and actually very elegant. It wears straightforward, and it’s straightforward to learn.” He added, “You don’t need it to take time once you take a look at it. You need it to simply give it to you.”

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The Tag Heuer Carrera Three Fingers in metal which Ryan Gosling wears within the new movie ‘The Grey Man.’TAG Heuer

Most of the the reason why he likes the Carrera as his on a regular basis watch are additionally why it really works in The Grey Man, based on the actor. He describes his Sierra Six spy character as “an analog hero in a digital world. He doesn’t have any devices. He doesn’t depend on tech. He simply has his wit and his pragmatism and human ingenuity. He’s very pragmatic.”

The all-mechanical 39mm metal Carrera seen within the movie mirrors these traits and “you may put on it with something,” which was necessary, mentioned Gosling, due to Sierra Six’s assorted costumes, which vary from a purple go well with to a observe go well with and an acid-washed look. “This character goes via so much. It’s like 9 motion set items on this film and he’s on the run all through the movie. So it’s like a number of totally different identities in a method…however the watch stays the identical. With this movie…we have been attempting to create a contemporary tackle a spy character, so I felt this specific watch was useful in doing that,” mentioned Gosling.

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Ryan Gosling at The Grey Man dinner sporting a Tag Heuer Carrera.Krista Schlueter

Gosling — who mentioned that the first-ever watch that he purchased was a Hulk Hogan Casio bought with “paper-route cash” — additionally famous that initially one other model had been on board to offer watches for the movie. With out naming the model, Gosling recalled that he had tried one in every of this different maker’s watches and determined it wasn’t a match for the position. “It was method too huge. It was actually impractical. It simply felt like one thing a spy would by no means put on.”

The Grey Man, directed by The Russo Brothers, is due out in theaters July 15 and streaming July 22 on Netflix. “It’s my first actual motion movie,” says Gosling.

As to why so many watches have had outstanding roles in motion movies — from the Bond collection to High Gun and The Expendables — Gosling mentioned, “, I believe as a result of each second is a life-or-death second on the planet of those films. It’s all about precision, and timing is every thing.”

Along with Gosling and Arnault, friends on the dinner included Joe and Anthony Russo and such actors as The Grey Man co-star Jessica Henwick, Bridgerton‘s Simone Ashley and Mamoudou Athie (Jurassic World: Dominion).

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Joe Russo, Ryan Gosling, Tag Heuer CEO Frédéric Arnault and Anthony Russo on the dinner for ‘The Grey Man.’Krista Schlueter

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