TikTok could have a float and supply stay programming from the parade, which is happening in Hollywood this yr as an alternative of WeHo.
TikTok would be the presenting sponsor of Christopher Avenue West’s L.A. Delight Parade in June.
As a part of this yr’s sponsorship, TikTok will debut a float in the course of the parade and host stay programming backstage on the L.A. Delight within the Park music occasion on June 11 at Los Angeles State Historic Park, the place performers embrace Christina Aguilera, Anitta, Michaela Jaé and Rebecca Black. The following day, TikTok can even stream interviews from the TikTok float with expertise from the corporate’s 2022 TikTok Delight Trailblazers checklist.
“TikTok has a thriving LGBTQIA+ neighborhood, made up of inspiring voices who drive tradition, affect and influence on and off the platform. We’re honored to be partnering with LA Delight as soon as once more to convey the magic and pleasure of Delight to life with our TikTok neighborhood, alongside our allies and trailblazing creators,” Brett Peters, TikTok’s training and philanthropy partnerships lead, mentioned in an announcement.
Final yr, TikTok partnered with Christopher Avenue West to livestream the “Thrive With Delight” live performance, which featured performances from artists like Charli XCX, Gia Woods and Vincint. The live performance was hosted by TikTok creator Benito Skinner.
“We're thrilled to associate with our associates at TikTok to leverage the facility of their progressive international platform and wealthy creator neighborhood to drive influence, share pleasure and encourage various LGBTQIA+ communities each right here in Los Angeles and around the globe,” Gerald Garth, Christopher Avenue West’s vp applications and initiatives, mentioned.
The L.A. Delight Parade will happen on June 12 in Hollywood — a departure from its conventional parade route via West Hollywood — and be broadcast stay on ABC7. The occasion is separate from the Outloud competition in WeHo, which is occurring from June 3–5.