Cannes: Baume & Mercier Makes French Riviera Sparkle With Diamond-Adorned Watch

The piece options 63 diamonds delicately positioned to copy the shoreline, from Monaco to St. Tropez, set in opposition to a midnight blue lacquer dial that mimics the ocean.

One needn’t spend a ton of time on the French Riviera to listen to a praise concerning the shoreline floating from the mouth of any vacationer that it “shines brilliant like a diamond.” That phrase rings ever extra true now due to Baume & Mercier.

The luxurious Swiss watchmaker has debuted a bit in its ladies’s assortment that options 63 diamonds delicately positioned to copy the French Riviera shoreline, from Monaco to St. Tropez, set in opposition to a gradated midnight blue lacquer dial meant to imitate the ocean, “like a glowing summer time wave.” The 33-mm piece — a part of Baume & Mercier’s Riviera watch assortment that obtained a revamp underneath CEO David Chaumet after an preliminary debut in 1973 — retails for $6,400.

Chaumet mentioned that when he joined the model three years in the past, he made it a mission to “reinstill modernity and contemporaneity” within the designs.

“For us, it has been a group driving the transformation of the Maison to extra in-tune with its time,” he tells The Hollywood Reporter. As such, he says the game stylish watch enhances any ensemble, from informal to pink carpet couture. And the truth that it represents the shoreline is a timeless reminder to chill and benefit from the experience. “The Riviera is a band of land between a mountain and the ocean,” he provides. “It's the place good instances are had all collectively, with buddies, with household.”

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Baume and Mercier Riviera watchCourtesy of Baume & Mercier

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