The L.A. chain partnered with French trend home Casablanca on luxurious canvas tote baggage and pink juice that will likely be bought April 13-Could 9 in any respect seven areas.
Erewhon, the grocery store well-known for star recognizing and high-priced items, has a brand new pair of big-ticket objects on its cabinets.
The L.A. chain partnered with French trend home Casablanca on luxurious canvas tote baggage and pink juice, marking the primary collaboration of its form for Erewhon. The Alaya Après-Sport juice ($14) and Après-Sport Tote Bag ($165) will likely be bought April 13-Could 9 in any respect seven areas (Calabasas, Fairfax/West Hollywood, Pacific Palisades, Santa Monica, Silver Lake, Studio Metropolis and Venice). Every bottle is emblazoned with Casablanca’s brand and a particular branded hangtag. In the meantime, the one hundred pc cotton canvas bag options vibrant pink detailing and logos.
The juice, named for Casablanca inventive director Charaf Tajer’s son, was formulated utilizing components his household intakes on the each day together with coconut milk, strawberries, pitaya and pink salt. Whereas even superstar customers would possibly balk on the value, Tajer believes well-being has no worth: “We’re at all times searching for the wonder on the earth,” he says, “and that often begins inside. Erewhon has at all times been considered one of my favourite shops, and each Casablanca and Erewhon have so many shared philosophies and values round wellbeing, particularly treating nature and the pure path as the last word luxurious.”
Erewhon’s model growth exec Alec Antoci says it makes “good sense” to accomplice with Casablanca, an organization he categorizes as a like-minded model. “In their very own proper, I consider Casablanca as greater than a typical model. They're specialists in creating an immersive story by way of vibrant artwork course and opulent supplies in every of their collections.”
A model of this story first appeared within the April 13 challenge of The Hollywood Reporter journal. Click on right here to subscribe.