Juggernaut drinks retailer Dan Murphy's is dipping its toes within the prime finish of city, unveiling a brand new premium idea retailer that's promoting a bottle of wine value $160,000.
Dubbed "The Cellar", the brand new retailer in Sydney's Lane Cove will function temperature-controlled rooms and wine cupboards to retailer what it describes as "among the world's rarest wines".
The centrepiece of the shop is a $160,000 bottle of 1951 Penfolds Grange, one of many first Penfolds Grange ever made and simply considered one of an estimated 35 bottles nonetheless in existence.
Prospects also can discover what's extensively thought-about to be the world's finest Pinot Noir, Burgundy's Domaine de la Romanée-Conti, retailing for as much as $20,000 a bottle.
Dan Murphy's Cellar Lane Cove retailer supervisor Walter Henao – who's a sommelier himself -said the vary on supply is more likely to appeal to consumers from close to and really far.
"We're anticipating some wine loving prospects to journey interstate to go to us to find the vary and entry the wines we now have on this retailer," Mr Henao mentioned.
"We are able to, in fact, prepare for secure and handy residence supply of those extremely coveted drops as nicely."
The whole cellar is totally temperature managed to 17 levels Celsius across the clock, and likewise options state-of-the-art wine cupboards for storing different varieties at their best temperatures.
The shop's most premium wines can be held in what it calls its "Icon Room", the place bottles begin from $150.
Whereas the shop boasts a variety of just about 3000 merchandise, Dan Murphy's says 350 of them are so uncommon that just one or two bottles can be accessible.
Dan Murphy's Managing Director Alex Freudmann mentioned the market had an urge for food for high-end wines.
"We all know that prospects are ingesting higher, which is why we wished to create locations the place wine lovers can uncover and entry among the finest wines from Australia and the world," he mentioned.
These with a palate fine-tuned sufficient to get pleasure from a salary-busting bottle of wine can go to the shop at 231 Burns Bay Rd, Lane Cove, the place it's open Sunday to Wednesday from 10am to 8pm and Thursday to Saturday from 10am to 9pm.
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