Officeworks has unveiled a brand new emblem in a "model refresh" designed to showcase its expanded product providing together with expertise and artwork provides.
The retailer's distinctive blue and crimson color scheme stays, however a small crimson pin that featured alongside the Officeworks title has been dropped.
Officeworks Head of Model James Stirling stated the new-look branding will higher talk that Officeworks' market providing extends past merely promoting workplace provides.
"The model refresh embraces and enhances the well-known blue and crimson color palette with the sprint made central to the design system to ship elevated impression and distinctiveness. The sprint drives recognition throughout all communication tiers and channels, making certain an simple Officeworks presence in every thing the model does," Mr Stirling stated.
"The crimson pin will likely be discontinued over time and we will likely be including a tech-ready OW signature (referred to as OWen) to convey extra character to the model and enabling the Officeworks wordmark to be extra recognisable in digital channels.
"The brand new look additionally displays our evolving buyer supply which incorporates over 40,000 merchandise throughout artwork provides, schooling sources, stationery, workplace furnishings, office provides and the newest expertise, inspiring Australians to work, be taught, create and join."
Branding design company Principals led the brand new emblem change, after being given a short that requested them to drive the "character" of the retailer.
"It was such a pleasure to work with the first-class Officeworks workforce," stated Principals Group technique Director Tim Riches.
"The results of our collaboration is an expressive and personality-rich model that solidifies Officeworks' place as one in all Australia's prime retailers and strongest manufacturers."
Boosted by an entire workforce of Australians instantly needing to do business from home throughout COVID-19, the retailer took house third place in Model Finance's annual "strongest manufacturers" report.
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In mid-February the retailer reported $1.58 billion in complete income for the primary half of the 2021/2022 monetary yr, representing a rise of three.7 per cent from the earlier interval.