The 66-room boutique lodging replaces the one-time Farmer’s Daughter property. “I wish to deliver old-school hospitality again,” says hotelier Leo Grifka.
A brand new chapter has been written for L.A.’s shuttered Farmer’s Daughter Lodge, the place Julianne Moore stayed whereas studying the Boogie Nights script. The 1962 property, on three-quarters of an acre throughout from The Authentic Farmers Market and The Grove, is now the informal stylish 66-room Brief Tales Lodge (from $300 an evening; shortstorieshotel.com).
Hotelier Leo Grifka of Grifka Group noticed nice potential — particularly within the sun-drenched courtyard. “It was a concrete jungle, and by bringing in pure stone and woods, we have been in a position to soften it,” says Grifka, proprietor of the Palihotel Culver Metropolis resort and Simonette restaurant, who collaborated with Kevin Klein Design to deliver his imaginative and prescient to lifetime of a walkable neighborhood staple.
The pair conceived key furnishings items — comparable to a rounded couch emblazoned with velvety leopards for the bigger suites and intelligent closets — plus curated enviable collections of Taschen and Phaidon books for every room alongside a Kenton Nelson art work above each mattress, to not point out beneficiant craft-spirit minibar. Terrazzo-clad loos nod to Hollywood historical past with framed matchbooks from establishments together with Dan Tana’s, Canter’s Deli and Craig’s.
Grifka goals for the property to be recognized for its attentive, personalised service. “Particularly in a post-COVID world, persons are craving for human interplay, and most resorts are going away from it with cellular check-in and automation,” says Grifka. At Brief Tales, employees greet friends by identify, stroll them to their room and name an hour later to make sure it’s all to their liking. There’s additionally turndown service, full with a traditional Andes chocolate mint in a customized gold Brief Tales wrapper.
“I desire a paper menu and to be served a drink by the pool, not order it on an app,” provides Grifka. That’s on supply all through the property, together with on the Brief Tales Restaurant, the place a small menu of easy, flavorful dishes contain elements sourced from throughout the road. “I believe the boutique keep has been standardized,” says Grifka, “however I wish to deliver old-school hospitality again.”
A $250 month-to-month membership choice is obtainable for locals in search of pool entry, concierge providers, and work and convention house.
Scroll on for additional photographs of Brief Tales Lodge.
A model of this story first appeared within the March 2 subject of The Hollywood Reporter journal. Click on right here to subscribe.