Sunshine Sachs, which represented the group since 2011, severed the connection in scripting this week.
Sunshine Sachs, the longtime public relations agency for the Hollywood Overseas Press Affiliation, has severed its relationship with the group behind the annual Golden Globe Awards, The Hollywood Reporter has realized.
The bicoastal PR agency headed by veteran publicists Ken Sunshine and Shawn Sachs, which represented the HFPA since 2011 and in addition counts as purchasers the Academy of Movement Image Arts and Sciences and A-listers like Leonardo DiCaprio and Lin-Manuel Miranda, notified the HFPA of its choice in writing earlier this week, and the information was damaged to the HFPA’s board Thursday.
The HFPA has been within the midst of a PR firestorm since a Feb. 26, 2021 Los Angeles Instancesreport revealed that the group counted zero Black journalists amongst its then 87 members, and in addition that it had engaged in questionable moral and monetary practices.
The HFPA sought to calm the scenario by promising main structural reforms, however NBC, the longtime broadcaster of the Golden Globes, informed the HFPA that it might not air the ceremony in 2022, because the group wanted to take extra time to get its affairs so as.
“We have now at all times [believed] and proceed to consider within the potential of the HFPA to positively rework and hope that change evokes Hollywood as a complete,” this week’s Sunshine Sachs letter learn partially. “We'll at all times cheer for reform and dedication to range and look ahead to seeing your continued progress as a corporation.”
Later Thursday, the official Twitter account for the Globes posted a press release from the HFPA claiming that the group and Sunshine Sachs “mutually agreed to a transition in its communication outreach.”
An announcement from the HFPA: pic.twitter.com/VHCcL6FNZI
— Golden Globe Awards (@goldenglobes) March 11, 2022
March 10, 4:52 p.m. Up to date with the HFPA’s assertion.