The Emmy-winning actor makes a sequence of outrageous shopping for selections — like buying a pegasus — for the monetary tech firm’s Tremendous Bowl advert.
Ty Burrell is unquestionably not the man you wish to take cash recommendation from, in response to his new Tremendous Bowl LVI advert. The Fashionable Household alum makes a sequence of terrible and outrageous buying selections to spotlight the significance of economic literacy in his business for Greenlight. The monetary tech firm is aiming to advertise their app for households instructing their youngsters the right way to earn, save, spend and make investments cash properly.
Within the spot titled “I’ll Take It,” Ty hilariously buys every thing from a scorching air balloon along with his face on it to a jetpack to a pegasus. By the top of his wacky procuring spree, Ty out of the blue freezes and says into his telephone, “What do you imply I’m broke?” A father sitting along with his youngsters close by exclaims, “And that’s why mother and I exploit Greenlight to show you about cash.”
“It’s nice when comedy can assist draw consideration to one thing as necessary as monetary literacy,” stated Ty in a press release. “I like Greenlight’s mission to assist mother and father train their youngsters about cash and make it simpler for households to be taught collectively.”
Along with the Tremendous Bowl business, Ty will star in three extra movies. Greenlight can also be partnering with Ty to launch a “TikTok problem” to encourage the group to debate funds brazenly with their members of the family. “Designed to be enjoyable but instructional, the digital and social marketing campaign extensions will launch within the days following the Large Recreation to proceed reaching many extra households,” the corporate stated in a press release.
“As a family-focused firm, we now have at all times seemed for alternatives to shine a lightweight on the world of cash for fogeys and children alike,” stated Rachel Hamilton, Chief Advertising Officer of Greenlight. “The February thirteenth recreation, one of many largest household occasions of the 12 months, is the proper stage to boost consciousness of how Greenlight can assist mother and father train their youngsters about cash. With comedic genius Ty Burrell and our artistic companions, we had been capable of carry to life the significance of economic literacy in a humorous, entertaining manner that makes the subject approachable for households.”