Once they mentioned ‘maintaining with the Joneses,’ they didn’t imply a knockdown, drag-out race between Leslie, Rashida, and Tommy Lee Jones, as seen in Toyota’s Tremendous Bowl LVI Business.
In most likely what would be the cleverest use of a pun all through Tremendous Bowl LVI, Toyota has determined to place a brand new spin on an outdated colloquium. Whereas millennials and GenZ may be extra acquainted with Retaining Up with the Kardashians than the idiom “Maintaining with the Joneses” (or the 1913 sketch that used the time period), the automotive model is doing one thing totally different. It recruited its personal Joneses – comic Leslie Jones, actress Rashida Jones, and film icon Tommy Lee Jones – for his or her advert airing through the Feb. 13 recreation. Throw in “It’s Not Uncommon” by Tom Jones, and that is probably the most pun-tastic, mud-slinging, thrilling industrial in 2022.
Followers first acquired a style of this three-way tango in teasers for the industrial. Within the one that includes Tommy Lee, the Fugitive star drives as much as a desert crossroads in a Toyota Tundra. All of a sudden, a Toyota TRD Professional rolls up subsequent to his automotive, and each Tommy and this stranger’s trip have license plates that learn #1JONES. Engines roar, and Tommy, along with his trademark gravely tone, says, “Recreation On.”
However who's in that different Toyota truck? It seems it’s Leslie Jones. Her teaser reveals Leslie’s perspective as she pulls as much as Tommy’s truck. After a number of revs of the engines, the Saturday Evening Stay star pulls down her glasses, appears in direction of the digicam, and lets everybody know what’s about to occur. “I’m going to make a grown man cry,” she says with confidence.
Lower to the third teaser, mid-race, and Rashida is driving in by the mud. Her license plate ALSO reads “#1 Jones,” and she or he joins in. After splashing some mud on Tommy Lee’s truck, the Parks & Rec star shouts, “OOPS,” earlier than placing on her recreation face.
The query is – will some other Jones present up? Will Norah Jones drive in and steal the checkered flag? What about Rashida’s father, Quincy Jones. There’s January Jones, James Earl Jones, Catherine Zeta-Jones, Star Jones, Indiana Jones, Jesus Jones, Felicity Jones, Lolo Jones, Steve Jones of the Intercourse Pistols, Duncan Jones, Device guitarist Adam Jones, Allen Neal Jones (aka WWE’s AJ Types) Mick Jones of The Conflict – so many Jones. It’s arduous to maintain up with all of them. Possibly that’s the purpose?