Out immediately, the celebratory marketing campaign, shot in L.A., additionally stars Miley Cyrus, Snoop Dogg, Lee Jung-jae, Deng Lun and Liu Wen.
Immediately, Gucci launches a brand new marketing campaign in celebration of inventive director Alessandro Michele’s spring-summer 2022 Love Parade assortment. Shot in Los Angeles, the marketing campaign stars muse and model ambassador Jared Leto, Beanie Feldstein, Miley Cyrus (the face of Gucci’s 2021 Flora Fantasy perfume marketing campaign), Snoop Dogg, Squid Sport star Lee Jung-jae, Chinese language actor Deng Lun and mannequin Liu Wen as they indulge throughout a Hollywood night time of feasting, dancing and raving to The Velvet Underground tune “Venus in Furs.”
The marketing campaign continues the story that started on Nov. 3, when the Gucci Love Parade assortment debuted in a blockbuster Los Angeles presentation on Hollywood Boulevard, with over 100 fashions rising from the TCL Chinese language Theatre. Leto walked within the present, as did actors Jodie Turner-Smith, Jeremy Pope, Macaulay Culkin, Kodi Smit-McPhee, a number of musicians, Black Lives Matter activist Janaya Khan, and filmmaker-writer Miranda July.
Cyrus was among the many star-studded crowd that night time, together with Billie Eilish, James Corden, Olivia Wilde, Tracee Ellis Ross, Diane Keaton, Anjelica Huston, Lizzo, Serena Williams, Sienna Miller, Selma Blair, Natasha Lyonne, Gabrielle Union and Dwayne Wade.
The marketing campaign’s dreamy mashup of textures, colours and patterns is captured by the famed vogue photographer duo Mert Alas and Marcus Piggott, with inventive path from Michele and artwork path by Christopher Simmonds. Headlining, in fact, are Michele’s covetable, retro-glam garments and equipment.
Revelers don boudoir-inspired slip attire with rhinestone crowns or Michele’s statement-patterned, wide-lapel suiting with velvet bow ties. GG-logo activewear collides with cowboy hats and tropical souvenir-inspired jackets and shirts. Leto lingers in a mushy pink satin, double-breasted swimsuit completed with a number of floral corsages, as Cyrus crowd-surfs in patterned black thigh-highs with an identical bra, a furry white jacket and sunny stiletto slides.
Requested about her favourite a part of taking pictures the marketing campaign, Feldstein says that it was “attending to put on Alessandro’s outrageously attractive designs — I’ve genuinely by no means felt extra lovely and funky in my whole life. I take advantage of vogue as a method to categorical my femininity, creativity and gregarious spirit.”
Leto says that his ongoing collaborations with Gucci are “all the time an unimaginable expertise,” including that “the creativity, care, and enjoyable they carry to the method makes it a celebration on set.” Certainly.
As to the place they'll usually be discovered at a celebration, Feldstein is the one “sitting within the nook having a heart-to-heart with pals,” whereas Leto confesses that he's the man “displaying up late and leaving early; significantly, I don’t exit usually, however once I do, it’s usually a Gucci occasion like LACMA [Art + Film Gala], which is sweet as a result of I see acquainted faces.”
Most memorable get together second? “I did as soon as dance battle on a desk with Channing Tatum at an SNL after get together … and gained!” says Feldstein.
“That will have been Oscar night time with Alessandro,” says Leto. “You'll have to ask him.”
Scroll on for extra pictures from the Gucci Love Parade marketing campaign.
