Juergen Teller photographed the trio in New York and fellow Coach marketing campaign stars Ma Zhe and Xiao Wen Ju in Shanghai.
Sisters and HAIM bandmates Alana, Danielle and Este Haim stepped into the daylight for photographer Juergen Teller and Coach to star within the model’s newest marketing campaign for spring.
The trio posed for a collection of out of doors pictures in New York, whereas Ma Zhe and Xiao Wen Ju did the identical in Shanghai — styled in Coach’s Signature assortment together with denim ready-to-wear items and boots in addition to Coach icons together with the Rogue, Tabby and Discipline totes.
The most recent marketing campaign providing comes on the heels of a January debut, “That’s My Experience,” that featured Jennifer Lopez, Megan Thee Stallion, Knowledge Kaye and Noah Beck, amongst others. That collection was photographed by Tyler Mitchell and each are supposed to attraction to a brand new era of Coach customers with remixed Coach icons and signature patterns.
“Spring celebrates the best way our home codes is usually a platform for private type and self-expression,” stated Coach inventive director Stuart Vevers. “Our subsequent chapter celebrates Signature, an everlasting home image reimagined in a language of individuality, ease and optimism that speaks to the perspective of right this moment.”
HAIM’s mannequin second comes at a busy time for Alana Haim, who earned raves for her characteristic movie debut in Paul Thomas Anderson’s Licorice Pizza.
