The worldwide group removes 'America' from their identify in an growth in the direction of international markets.
On Thursday Feb. 10, the Casting Society of America (also called the CSA) has introduced a brand new identify — Casting Society — and unveiled a brand new emblem.
The announcement comes from the group’s president, Kim Williams, within the wake of the group’s monumental development lately: So far, nearly 1,200 casting professionals are members, with a couple of quarter of these working outdoors of the US. These worldwide members are primarily based in continents as assorted as Canada, Europe, Australia, Asia, and Africa.
The American Society of Casting Administrators, because it was initially christened, was shaped in 1982 by Mike Fenton, Al Onorato and Joe Reich. Because the group celebrates its fortieth anniversary, a give attention to worldwide outreach feels essential, and thus, the elimination of “America” from the group’s title.
“By eradicating America from our identify, we're embracing how CSA has grown exponentially and globally lately,” Williams defined in a press release. “The acronym CSA will keep the identical, as it's a trusted and well-known moniker utilized by casting administrators throughout the leisure spectrum, from movie, tv, theater, quick movies and commercials.”
Per a press assertion, the group’s function is “establishing a acknowledged normal of professionalism within the casting area and offering its members with a assist group to additional their targets and shield their frequent pursuits.”
In recent times, casting has gained extra recognition as a specialised space within the awards dialog. Two years in the past, BAFTA turned the primary main ceremony to announce a casting prize (previous winners embrace Joker and Rocks, whereas this 12 months’s nominees are Boiling Level, Dune, The Hand of God, King Richard and West Aspect Story). Since then, the Australian Academy has adopted swimsuit with their very own casting prize — final 12 months’s winner was Excessive Floor.